Bringing a new product idea to life that can enjoy commercial success should be a fulfilling & joyful journey, but it’s one that requires specific knowledge that is difficult to effectively research or discovered online. If your budget and free-time allows for it, a costly trial & error approach can be very informative… but for most organizations and individuals this is seldom a viable option. Pulling back the curtain to provide integrated real-world knowledge is at the heart of what Acumen CPG does and is what sets us apart from others in the product & brand development space.